Tuesday, October 29, 2019
Roger's Diffusion of Innovation and Social Constructs
Within the bounds of theory, E.M. Rogers developed an idea called the "Diffusion of Innovation" which states that with the development of any technologies, there will always be seasons of of growth and then disbursement of fascination of an advancement in technology; then a new competitor arises and the cycle starts over again.
The bell chart can be split into four main categories, not including investors. These groups consist of early adapters, who are people usually wealthy enough and more dominantly known to receive the device (lets say the brand new advancement in video technology such as the upcoming PlayStation 5) before it is accessible or rather too expensive for the general public. Exponential growth is found in the Early Majority, also known as Early Adapters, who are the group of people supporting the new released product and buying the new PlayStation 5 within the first releases of the device; they had the PlayStation 5 "before it was cool." The Late Majority or Late Adopters are the people groups who wait a while to adjust towards the new advancements of this product; majority of this group are hesitant to the advancement changes and seek approval of the new device from the Early Majority; "is the product worth my money?" And finally there are the Laggards, who are the most difficult group to accept change. They are content with their ways of life and the only way they will buy into a product is by statistically tested value or by the peer pressure from the other majority groups
I will concede that that most of the accepting majorities are younger generations, whereas older generations are more hesitant to change. Ultimately, Rogers' theory of technological acceptance stands true to this day; there will always be those who indulge in new advancements, and those who struggle to move on with the times.
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